Contributed to OIO’s brand creation from scratch, handling brand positioning and visual system design (including logo, color palette, and typography). Designed physical store decor, including wall materials, display racks, lighting ambiance, signage, and in-store items. Also planned promotional strategies and created materials like roll-ups, display boards, product flyers, and promotional posters.
A brand is more than a logo—it’s a holistic experience. From the moment a customer steps in, I want every touchpoint to tell the same brand story.
